how to make an ad blocker google chrome extension

In our testing, we didn’t observe any significant speed gain from the ad blocker in Chrome. The results show that Chrome’s ad blocker does not address the key issue of delivering a faster browsing experience. The real difference between the Opera and Chrome ad blockers, however, becomes apparent when we take a closer look at the actual speed impact for users:

We introduced this tool in order to raise awareness about the impact ads have on the browsing experience. Opera also comes with a feature which allows users to benchmark the loading speed of websites with and without ad blocking. Once enabled, Opera’s native ad blocker works on all sites but it can be switched off for individual websites, allowing users to make their choice as to whether the ads presented there are worth their time.

Chrome, however, only blocks ads on sites which have been blacklisted by Google for not following the Better Ads Standards.Īt Opera, we have decided to make ad blocking an optional feature which can be switched on in the browser settings. Google has decided to switch their ad blocker on by default, meaning all Chrome users will get it whether they intentionally want to block ads or not. Opera and Google have taken different approaches to ad blocking. According to the coalition, 12 types of particularly annoying web experiences, including pop-up ads or large, sticky ads, should be avoided.Īs Google Chrome introduces its own ad blocker, which is switched on by default and blocks ads according to the Better Ads Standards, it’s time for us to have a look at whether the move will impact the demand for ad blockers. As a result, the Coalition for Better Ads introduced its Better Ads Standards (BAS) initiative.

The advertising industry also took notice of the growth of ad blockers due to bad ads, and the Interactive Advertising Bureau (IAB) admitted in 2015 that the industry “messed up”. They were, however, experiencing the opposite as websites continued to grow in size and load more slowly than ever. When we asked people why they used ad blockers, the answer was clear: they wanted to stop being annoyed and for web pages to load faster. We made the decision to integrate an opt-in ad blocker into our browsers as we observed a surge in installations of extension-based ad blockers. Almost two years ago, we released the first versions of the Opera browsers with native ad blockers.

How to make an ad blocker google chrome extension